How to use Twitter to promote a webinar

How to use Twitter to promote a webinar

By now, we all know about the business case for webinars — they bring in warm, pre-qualified leads for sales opportunities. In order to capture those leads, you first need them to be aware of the fact that you’re having a webinar. Much like a tree falling in the forest with no one around (which doesn’t make a sound), a webinar being hosted on a given Wednesday with no viewers doesn’t make much of a sound either — and definitely not in terms of leads.

10 meaningful quotes by Bill Gates – the world’s second richest man

Bill Gates: 10 meaningful quotes from the world’s second richest man

Successful businessman, entrepreneur, self-confessed ‘geek’ and philanthropist Bill Gates is a bit like Marmite. While some love him for his achievements as an entrepreneur and his contribution to technology, others who maybe aren’t Microsoft fans, find it tricky to connect with him on any sort of personal level. Famously publicity-shy and socially awkward, he has never  had the easy appeal of Richard Branson, for example; but he’s an individual to revere for not only his business and technology conquests, but also the work he’s done for the world’s disadvantaged. The Bill and Melinda Gates Foundation boasts assets worth $37.1 billion, which Gates has personally contributed $28 billion to, as well as working full time for.

10 Ways To Build A Winning Personal Brand

10 Ways To Build A Winning Personal Brand

Personal branding is nothing new. Julius Caesar’s three-word mantra, ‘Veni, vidi, vici,’ clearly demonstrated his winning-at-all-costs persona. Politicians have successfully developed and packaged their brands to win votes and build coalitions of political power. Today’s marketer, networking aficionado and job seeker find even greater pressure to build a personal brand given the digital tools that are widely available for branding and marketing a personal image and philosophy. However, some young people baulk at the idea of becoming a brand because it seems impersonal. The struggle to develop an identity influences many people to scream, ‘I’m not a brand; I’m a human being!’

10 hacks to help you appear smart in meetings (infographic)

10 hacks to help you appear smart in meetings (infographic)

For reasons that I’ve never been able to fathom, some companies just love to call meetings, for the most trivial to the obscure of reasons. I’ve even been known to receive an invite to a pre-meeting, to discuss what we will be talking about at the actual meeting! Very often these meetings, which lack any true purpose, generate very little in the way of action points and are promptly forgotten or sidetracked once everyone has left the room.

5 TED talks on inspiring leadership

5 TED talks on inspiring leadership

Leadership is a significant issue facing not just business, but the world in general, at present. In the business world particularly, times are changing, and workplace hierarchies have undergone some massive shifts in recent years, paving the way for more distributed forms of leadership. Today’s rising generation of workers are showing preference for flat, collaborative organisational structures, with few hierarchical levels and looser leadership. Google has championed this business model for quite some time, on the basis that it helps to attract more talent and allow for more rapid business growth.

How to get more done in an open plan office

How to get more done in an open plan office

The open plan office was set up to encourage disclosure, discussion and debate. At the time it broke down traditional office hierarchies, sitting managers among the ‘workers’ and promoting a more flexible and democratic way of working. It saved companies money too, as the need to construct large, fancy offices for senior management was drastically reduced, as was the overall volume of office space needed.

5 ways to ensure you are consistently operating at your peak

5 ways to ensure you are consistently operating at your peak

The Christmas season gives many of us a chance to take a break from routine, spend time with the family and recharge our batteries. As January looms and the start of a new year is upon us, it’s an opportunity to re-evaluate our priorities and set goals for the year ahead. That sense of a fresh beginning and new challenges has never been lost on me, and now is a good time to be evaluating whether you’re consistently performing at your peak, or whether day-to-day distractions and the demands of others are too often getting in the way.

8 books famous business people swear by

8 books famous business people swear by

At this time of year, there’s nothing I’d love more than to be lying by a pool, with an iced coffee in one hand and a book I’ve been longing to read in the other. Nowadays, my reading time is whatever I’m able to grab, on the train to a meeting, while supper is cooking or when the kids are in bed. But I read religiously every day, and always have done, as it’s my source of escape from the daily grind, and the place where I go to learn more.

These phrases will affect how people perceive you

These phrases will affect how people perceive you

The Oxford English Dictionary has just been reprinted with more than 500 new words and phrases. With September 2016 being the centenary of Roald Dahl’s birth, the quarterly update has marked the occasion with many new entries connected to his writing. These include splendiferous (“humorous word for splendid”), human bean (a “humourous alteration” of human being) and scrumdiddlyumptious (“for those occasions when scrumptious simply won’t do”). Language is constantly changing and our individual uses of language reflect our outlook, generation, view of the world and how pessimistic or optimistic we are.

5 easy steps you can take to become a morning person

Morning person

Are you the sort of person who bounces out of bed when the alarm goes off, excited to begin your day? Or maybe you’re a little more like me…hitting the snooze button, dashing around the house frantically trying to get everyone organised, running out the door, and needing a strong coffee before you can really get started with your day? Well at least that’s the way I used to be, but recently I’ve been working hard to become more of a morning person, and I’ve discovered some valuable lessons along the way.

5 things to do at the start of your working day

5 things to do at the start of your working day

Do you frequently have that realisation that it’s 10am already, but you haven’t really accomplished anything yet? You might have made a coffee, browsed through a couple of articles, jotted down a quick ‘to do’ list, had a chat with a colleague and responded to a few low priority emails…but really, in that first hour or so, you know you haven’t begun to tackle anything substantive.

7 strategies to help boost your concentration at work

Help concentration at work

When I began working from home 10 years ago, the lack of office distractions and my newfound freedom to focus on a piece of work for an extended length of time, was a revelation. It was a novelty that has never worn off, and I look back on my years of office-filled banter, sitting within a busy newsroom among journalists who were continually talking on the phone, and I wonder how I was ever able to get anything done!

What great leaders do in every meeting

What great leaders do in every meeting

There are an infinite number of books and articles written about how to lead. There are few written about where to lead. Where does the work of leadership get done? Given that the average manager spends almost 50% of each week in meetings, how they show up in those meetings will either demonstrate their leadership skills or showcase their leadership deficiencies. If this is true, meetings matter. Meetings matter a lot.

How top managers motivate and energise employees

How top managers motivate and energise employees

People typically leave a company for one of three reasons. The first is that they don’t see themselves as a good fit for the business, or feel that their work matters. The second is that they haven’t forged close enough bonds with their co-workers, or established enough respect for them. But the third and most common reason is that they’re unhappy with their boss, which in up to 75% of cases is the single driving factor.