Author Archives: Phoebe Vertigan

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Phoebe is a digital marketer, blogger and social media lover based in Australia. In typical Gen Y style, three years into life as a corporate lawyer she decided that this wasn’t the career for her and set out on a career change journey, learning from thought leaders and connecting with other young professionals. She shares her stories on her blog, Making It Up. Connect with Phoebe on Twitter and LinkedIn.

How to engage your Gen Y staff

Engaging GenY staff

By 2025, it’s predicted that Gen Y will make up 75% of the workforce.

This reality is enough to fill many managers with fear and trepidation. Perhaps this is no surprise, with all the hype that surrounds Gen Y in the workforce: from self-centered and entitled to optimists with a genuine desire to help others, this generation has been branded with a staggering number of stereotypes.

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