Around 75% of us suffer from a fear of public speaking. For some, making a presentation can be ridiculously nerve-racking, to the point where you’d might even consider selling your hair to a wig maker in return for the ability to present just a little bit better.
Author Archives: John Rockley
Your company’s reputation is its most valuable non-tangible asset.
We work to make sure that in business we have a ‘good name’. Yet, like a character out of ‘Downton Abbey’ we know that society will shun us for the slightest misdemeanour… I don’t mean getting a house-maid pregnant or shooting a footman… that’s taking the whole ‘Downton’ thing a bit far… But if you have a reputation for poor customer service, or shoddy goods, or not delivering what you promise, whether B2B or B2C you will get, what the Dowager Countess would call (with a raised eyebrow and a slight tilt of the head) a ‘reputation’.
My grandmother has a set number of stories that cycle ‘round like the seasons; lots of grandmothers do it, and I’m glad that, at 92, she’s as prolific as ever.
One of the stories involves a version of “The House That Jack Built” but recited as formally as possible. She’s always said that her father used to recite it to her. It’s called “The Domiciliary Abode Constructed By John,” and it goes something like this…
When was the last time you cried?
Properly cried, all snot and spit, like Juliet Stevenson in the film “Truly, Madly, Deeply”?
When was the last time you laughed so hard that people could see your fillings and you made that funny snorting sound?
You can probably remember those moments in some detail. You know who you were with and you know what you were doing.
But can you remember the last time you felt a bit “meh”? Sort of OK, but nothing special?
Emotion helps memory move from short-term to long-term storage, and there’s research that suggests emotional memories are even prioritised in the consolidation process.