Author Archives: John Rockley

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John Rockley is Media and Presentation Trainer and Consultant at jdoubler. He spent 16 years with the BBC where he became a Senior Broadcast Journalist. Since starting jdoubler he’s trained senior teams across the UK & Europe in Media Engagement, Presentation Skills and Crisis Media planning. In his spare time he helps raise his 2 children, gets cross about the news, and does needle work. For more information go to jdoubler.co.uk or connect via LinkedIn, Twitter or YouTube

Don’t take your company’s good reputation for granted

Building your reputation

Your company’s reputation is its most valuable non-tangible asset.

We work to make sure that in business we have a ‘good name’. Yet, like a character out of ‘Downton Abbey’ we know that society will shun us for the slightest misdemeanour… I don’t mean getting a house-maid pregnant or shooting a footman… that’s taking the whole ‘Downton’ thing a bit far… But if you have a reputation for poor customer service, or shoddy goods, or not delivering what you promise, whether B2B or B2C you will get, what the Dowager Countess would call (with a raised eyebrow and a slight tilt of the head) a ‘reputation’.

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Choose your language wisely when presenting (very wisely)

language_in_presentations

My grandmother has a set number of stories that cycle ‘round like the seasons; lots of grandmothers do it, and I’m glad that, at 92, she’s as prolific as ever.

One of the stories involves a version of “The House That Jack Built” but recited as formally as possible. She’s always said that her father used to recite it to her. It’s called “The Domiciliary Abode Constructed By John,” and it goes something like this…

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How to make your presentations memorable

When was the last time you cried?

Properly cried, all snot and spit, like Juliet Stevenson in the film “Truly, Madly, Deeply”?

When was the last time you laughed so hard that people could see your fillings and you made that funny snorting sound?

You can probably remember those moments in some detail. You know who you were with and you know what you were doing.

But can you remember the last time you felt a bit “meh”? Sort of OK, but nothing special?

Me neither.

Emotion helps memory move from short-term to long-term storage, and there’s research that suggests emotional memories are even prioritised in the consolidation process.

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