Personal branding is nothing new. Julius Caesar’s three-word mantra, ‘Veni, vidi, vici,’ clearly demonstrated his winning-at-all-costs persona. Politicians have successfully developed and packaged their brands to win votes and build coalitions of political power. Today’s marketer, networking aficionado and job seeker find even greater pressure to build a personal brand given the digital tools that are widely available for branding and marketing a personal image and philosophy. However, some young people baulk at the idea of becoming a brand because it seems impersonal. The struggle to develop an identity influences many people to scream, ‘I’m not a brand; I’m a human being!’
Author Archives: Ari Kopoulos
It only takes six months for an employee to decide whether or not to stay with an organisation in the long run. So, it’s important to make the experience both memorable and positive. A planned out process, rather than a scrappy induction, can ensure that this is done right. Provide a great impression and your employees will be more inclined to stay.