Nine years ago we decided to leave our normal jobs and to start our own business venture. Having worked for companies such as IBM, Motorola, and HP, we had benefited from excellent experiences, but also from consistent errors that we saw which we did not want to repeat in the future: interruptions.
Monthly Archives: November 2016
At the end of a big presentation or conference, it would be unusual to see the speaker or host pick up their belongings, put on their coat and leave, without any sort of closing speech. Generally, they would take a few minutes to deliver a summary, thanking the audience for their attendance and participation, and leaving them with a final thought.
By now, we all know about the business case for webinars — they bring in warm, pre-qualified leads for sales opportunities. In order to capture those leads, you first need them to be aware of the fact that you’re having a webinar. Much like a tree falling in the forest with no one around (which doesn’t make a sound), a webinar being hosted on a given Wednesday with no viewers doesn’t make much of a sound either — and definitely not in terms of leads.
Successful businessman, entrepreneur, self-confessed ‘geek’ and philanthropist Bill Gates is a bit like Marmite. While some love him for his achievements as an entrepreneur and his contribution to technology, others who maybe aren’t Microsoft fans, find it tricky to connect with him on any sort of personal level. Famously publicity-shy and socially awkward, he has never had the easy appeal of Richard Branson, for example; but he’s an individual to revere for not only his business and technology conquests, but also the work he’s done for the world’s disadvantaged. The Bill and Melinda Gates Foundation boasts assets worth $37.1 billion, which Gates has personally contributed $28 billion to, as well as working full time for.
Personal branding is nothing new. Julius Caesar’s three-word mantra, ‘Veni, vidi, vici,’ clearly demonstrated his winning-at-all-costs persona. Politicians have successfully developed and packaged their brands to win votes and build coalitions of political power. Today’s marketer, networking aficionado and job seeker find even greater pressure to build a personal brand given the digital tools that are widely available for branding and marketing a personal image and philosophy. However, some young people baulk at the idea of becoming a brand because it seems impersonal. The struggle to develop an identity influences many people to scream, ‘I’m not a brand; I’m a human being!’
For reasons that I’ve never been able to fathom, some companies just love to call meetings, for the most trivial to the obscure of reasons. I’ve even been known to receive an invite to a pre-meeting, to discuss what we will be talking about at the actual meeting! Very often these meetings, which lack any true purpose, generate very little in the way of action points and are promptly forgotten or sidetracked once everyone has left the room.
Maybe you’ve just enrolled in some extra coursework toward an advanced certification at your job. Or maybe you just need a distraction-free place at home to get some serious spread sheeting done. Whatever your reason for designing one, building a workspace that harnesses your wandering mind and boosts your productivity is key.
Leadership is a significant issue facing not just business, but the world in general, at present. In the business world particularly, times are changing, and workplace hierarchies have undergone some massive shifts in recent years, paving the way for more distributed forms of leadership. Today’s rising generation of workers are showing preference for flat, collaborative organisational structures, with few hierarchical levels and looser leadership. Google has championed this business model for quite some time, on the basis that it helps to attract more talent and allow for more rapid business growth.