Monthly Archives: November 2016

How to use Twitter to promote a webinar

How to use Twitter to promote a webinar

By now, we all know about the business case for webinars — they bring in warm, pre-qualified leads for sales opportunities. In order to capture those leads, you first need them to be aware of the fact that you’re having a webinar. Much like a tree falling in the forest with no one around (which doesn’t make a sound), a webinar being hosted on a given Wednesday with no viewers doesn’t make much of a sound either — and definitely not in terms of leads.

10 meaningful quotes by Bill Gates – the world’s second richest man

Bill Gates: 10 meaningful quotes from the world’s second richest man

Successful businessman, entrepreneur, self-confessed ‘geek’ and philanthropist Bill Gates is a bit like Marmite. While some love him for his achievements as an entrepreneur and his contribution to technology, others who maybe aren’t Microsoft fans, find it tricky to connect with him on any sort of personal level. Famously publicity-shy and socially awkward, he has never  had the easy appeal of Richard Branson, for example; but he’s an individual to revere for not only his business and technology conquests, but also the work he’s done for the world’s disadvantaged. The Bill and Melinda Gates Foundation boasts assets worth $37.1 billion, which Gates has personally contributed $28 billion to, as well as working full time for.

10 Ways To Build A Winning Personal Brand

10 Ways To Build A Winning Personal Brand

Personal branding is nothing new. Julius Caesar’s three-word mantra, ‘Veni, vidi, vici,’ clearly demonstrated his winning-at-all-costs persona. Politicians have successfully developed and packaged their brands to win votes and build coalitions of political power. Today’s marketer, networking aficionado and job seeker find even greater pressure to build a personal brand given the digital tools that are widely available for branding and marketing a personal image and philosophy. However, some young people baulk at the idea of becoming a brand because it seems impersonal. The struggle to develop an identity influences many people to scream, ‘I’m not a brand; I’m a human being!’

10 hacks to help you appear smart in meetings (infographic)

10 hacks to help you appear smart in meetings (infographic)

For reasons that I’ve never been able to fathom, some companies just love to call meetings, for the most trivial to the obscure of reasons. I’ve even been known to receive an invite to a pre-meeting, to discuss what we will be talking about at the actual meeting! Very often these meetings, which lack any true purpose, generate very little in the way of action points and are promptly forgotten or sidetracked once everyone has left the room.

5 TED talks on inspiring leadership

5 TED talks on inspiring leadership

Leadership is a significant issue facing not just business, but the world in general, at present. In the business world particularly, times are changing, and workplace hierarchies have undergone some massive shifts in recent years, paving the way for more distributed forms of leadership. Today’s rising generation of workers are showing preference for flat, collaborative organisational structures, with few hierarchical levels and looser leadership. Google has championed this business model for quite some time, on the basis that it helps to attract more talent and allow for more rapid business growth.