Daily Archives: 1. August 2016

How to use storytelling in your business presentations

How to use storytelling in your business presentations

Why are most business presentations so bad? Often we see speakers organise their talks in lists of information (such as ‘Five reasons to join our exciting investment program’), without recognising that the human mind isn’t constructed to remember lists very well. Once we’ve been told three or four things, to remember the fourth and fifth points, we’ll have to forget the first couple. ‘In one ear and out the other’ pretty much describes how we respond to lists.