UK Trade and Investment (UKTI) is a government department that provides advice and information to UK-based businesses to ensure their success in international markets through exports.
UKTI encourages and supports overseas companies to look at the UK as the best place to set up or expand their business. The department is based in London but has professional advisers around the UK and staff across more than 100 countries.
UKTI have been using GoToWebinar to help them provide expert advice and practical support to UK-based companies expanding into international markets. They are experiencing great success in attracting attendees to their events and have recently hosted their 1,000th webinar – an impressive achievement. UKTI use GoToWebinar to communicate on a wide-range of export topics and opportunities to UK companies as it’s a fast and simple way of reaching large volumes of people.
“We’re all about helping companies. Attending our free webinars with GoToWebinar saves them time and money while they can get high-quality, tailored advice about finding new export opportunities for international growth,” says Steven Tait, from UKTI Overseas Trade Services
A Citrix survey of UK small businesses conducted by YouGov shows that an increasing number are looking to expand into new markets. Six out of 10 said they anticipate doing business internationally. One of the top priorities of UKTI is to give more support to small and medium-sized businesses wishing to export. “Webinars are a key digital product that allows us to reach tens of thousands of companies, very economically” says Steven Tait. “Webinars are a great and effective way to support companies that are looking to understand specific markets and find export opportunities overseas.”
The UKTI’s calendar of events offers hundreds of free webinars via GoToWebinar covering the relevant topics, sectors and countries around the world to create a successful export plan and these events allow participants to interact with experts. “We have found that 30 minute presentations work the best, with people able to ask questions at the end. We can speak to 100’s of people at one time, keep them engaged through polls and live chat and survey the ‘happiness effect’ at the end to evaluate the success of each event,” says Tait.
The ease of use of GoToWebinar is a huge benefit for UKTI. “We show people once how to use the system and then they’re off and running,” Tait explains. The integrated survey and chat capability have boosted user engagement, and surveys and statistics enable UKTI to find out what works best. The recording feature of GoToWebinar enables people who missed a webinar to watch it later and UKTI has also started to explore GoToMeeting for internal meetings across different offices and remote working.