When I wrote the book ‘Go Global’ back in 2011, I interviewed more than a dozen exporters in order to share their trading tips and stories of success. Many of them referred to themselves as Accidental Exporters. They had taken to social media platforms and powerful marketplaces and, in so doing, had attracted customers and fans from across the globe. It proved the point that technology has been a key enabler when it comes to accessing new markets, and that entrepreneurs do not shy in the face of opportunity. Rather, they rapidly respond and learn as they go along.