I recently returned from New York having participated in Go Global, a 67-strong small business trade mission led by Enterprise Nation to explore the opportunities and potential of the US market for small business owners in the UK.
Daily Archives: 21. November 2014
Your company’s reputation is its most valuable non-tangible asset.
We work to make sure that in business we have a ‘good name’. Yet, like a character out of ‘Downton Abbey’ we know that society will shun us for the slightest misdemeanour… I don’t mean getting a house-maid pregnant or shooting a footman… that’s taking the whole ‘Downton’ thing a bit far… But if you have a reputation for poor customer service, or shoddy goods, or not delivering what you promise, whether B2B or B2C you will get, what the Dowager Countess would call (with a raised eyebrow and a slight tilt of the head) a ‘reputation’.