Steve Jobs, co-founder of Apple, knew the importance of collaborative work. “He believed that Apple’s great advantage was its integration of the whole widget – from design to hardware to software to content-he wanted all departments at the company to work together in parallel,” writes Walter Isaacson in his biography, Steve Jobs. Jobs involved all departments in the development process. “Our method was to develop integrated products, and that meant our process had to be integrated and collaborative,” Jobs said.
But funnily enough, this collaboration took place around a big table, where various departments would thrash out ideas and offer their own perspectives. Imagine how he would receive the array of online business collaboration tools now making their way into the workplace!